NOMINEES

Nubrella
Work category

About

Nubrella is no ordinary umbrella. It protects you against rain, wind, sleet, snow and extreme cold.

Detailed Description:
Look rain, no hands! Space helmet-like umbrella lets your hands get on with business It happens every time it rains. Productivity on the street goes down 50 percent as one good hand, which could be used for texting, coffee-clutching, hand-holding or gesticulating, gets monopolized by an unwieldy umbrella.http://www.msnbc.msn.com/id/24002120/from/ET/

Known drawbacks of design:
.

Website:
http://www.nubrella.com

Designed in:
2008

Status of realization:
In production

Challenge(s):
Lifestyle

Region of use:
Africa, Asia, Europe, North America, Oceania, South America

Form/Impact/Context

Form
With its sleek futuristic oval design, nubrella will be seen as the new “must have” fashion accessory around the world. Nubrella has removed the pole from the middle so now you can be in the best position for maximum coverage. Again, with this new revolutionary sleek design, say goodbye to the “bobbing” effect on the busy sidewalks of metroplitan cities.

Impact
With its new aerodynamic oval design with extended coverage wind now flows over and around the canopy thus completely denying the possibility to invert. No more struggling to maintain your umbrella in the proper position. Simply strap on the shoulder support and walk completely hands free even in significant winds. Also with the extended coverage you will be completely protected from wind chill and extreme cold. You will be amazed on how much warmer you will feel while using your nubrella.

Context
Just push the button and pull the handle towards you and nubrella will simply “pop” open. With nubrella’s patent pending “shoulder supports” nubrella simply rests on your shoulders and can be held with one finger. With nubrella’s clear transparent material there is no more need to tilt your umbrella down and quickly back up to see while fighting the elements. Just walk straight away and see where you are walking all of the time.

Business

Is the design protected by patent or ip registration?
not known

How has the development of the design been financed hereunto?
Not known

Is there a plan for future investments?
Not known

Is there in-house competencies to secure market roll out of the design, with regards to investment, distribution, sales, etc.?
Not known

Credits

Designed by:
Alan Kaufman

Title/Role:
Inventor

Professional status of designer:
Unknown

Nationality:
United States of America

City/Country of residence:
USA