NOMINEES

Smart Highway
Community category

About

A five step plan for modernizing European roadways

Detailed Description:
“We live in a city of endless gray concrete roads, surrounded by steel lamps. They have a huge visual impact on our city. But why do they remain so rough and without imagination? Why not make them a vision about mobility, a symbol of the future?” Roosegaarde

Known drawbacks of design:
-

Website:
http://www.studioroosegaarde.net/project/smart-highway/photo/#smart-highway

Designed in:
2012

Status of realization:
Prototype

Challenge(s):
Mobility

Region of use:
Europe

Form/Impact/Context

Form
The group’s plan proposes embedding highways with technology that can visually communicate when the road is slippery, charge your car as you drive, and generate electricity for its own lights. The Smart Highway isn’t a completely new road, but rather, a kit of parts that can be applied to existing roads as needed. For example, the "Dynamic Paint" communicates with drivers about weather and traffic changes. When the temperature drops under freezing and the roads become slick, the paint would activate, covering the road with a dusting of bright cartoon snowflakes. Similarly, a glow-in-the-dark paint treated with photo-luminizing powder could reduce the need for auxiliary lighting. Charged in day light, the glow-in-the-dark road illuminates the contours of the road at night for up to 10 hours.

Impact
Smart Highway are interactive and sustainable roads of today. The Smart Highway isn’t a completely new road, but rather, a kit of parts that can be applied to existing roads as needed. The project aims to make driving safer at night and during bad whether conditions, in order to diminish accidents and deaths in the traffic.

Context
Roosegarde and Dutch civil engineers Heijmans Infrastructure believe that by ignoring the roads and focusing on the cars, we’re missing the forest for the trees. The cars we drive change on a yearly basis, but the roads we drive them on have stayed largely the same since the late 19th century, when a new-fangled material called asphalt replaced macadam as the construction material of choice. Luxury car makers seem to debut a new concept car every month--roads are less glamorous, and don’t get "reinvented" very often.

Other relevant information
Some facts about the Netherlands traffic accidents: - 640 traffic deaths in 2010; 80 fewer than in 2009 - Fewer victims under 40 years of age in particular - Largest decrease for people in cars and cyclists - Slight rise in number of pedestrian deaths (CBS Statistics Netherlands, 2011)

Business

Is the design protected by patent or ip registration?
registration

How has the development of the design been financed hereunto?
External investments

Is there a plan for future investments?
Yes

Is there in-house competencies to secure market roll out of the design, with regards to investment, distribution, sales, etc.?
Yes

Credits

Designed by:
Studio Roosegaarde

Title/Role:
Design Agency

Professional status of designer:
-

Nationality:
Netherlands

City/Country of residence:
Netherlands

Designed by:
Heijmans Infrastructure

Title/Role:
Civil Engineers

Professional status of designer:
-

Nationality:
Netherlands

City/Country of residence:
Netherlands